
Reaching 100--whether as an age or the action of doing something that many times--is an accomplishment.
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Use Different Names for the Art and the Artist
We are attached to the name “storyteller”. The name has a long and cherished history with people of all ethnicities, tongues, and climes.
Then something changed.
People have their lists of what de-valued the status of storytellers: television, video games, Internet, falling family values, drugs, gangs, etc. Whatever the reason or reasons, the name “storyteller” does not have the power it once had with youth and college-aged students.
Although the term “storyteller” could still be used as a label or profession, we need to add other words to our daily vocabulary within and without the storytelling community.
Otherwise, we run the risk of having certain images evoked when saying “storyteller” such as the picture of an old lady reading stories to preschoolers. Yes, we do have storytellers that have talents in “story-reading” as well as connecting with preschoolers, but our art offers even more variety than this pre-conceived idea.
So how can we increase other storytelling images when youth or college-aged students think of our art?
We connect with other narrative-based art forms and use some of their words to invite others to our art form. Some terms to consider: humorist, slam artist, spoken word artist, sit-down comedian, solo performance artist, etc.
For new festivals or events, we can experiment of naming it a “story festival” rather than a “storytelling” festival. For example, out in Hawaii there is the Talk Story Festival. Director Jeff Gere said that the phrase “talk story” was slang used often on the islands and thus it was adopted as the event’s name.
Make Appearances on Campuses Beyond Performances
Imagine the chance to introduce storytelling as an art to pursue with 3,500 or more people. . .in one place. That is easy to do when you connect with a campus.
Weber State University has an annual tradition of booths, prizes, and food also known as the Wildcat Block Party each Fall Semester. I cheered when given approval to have a booth to promote the Weber State University Storytelling Festival there.
Since there would be over 100 booths, I knew our booth had to stand out. We had to have a drawing with many storytelling-related prizes and candy. We also had the basic email list, festival business cards, and fliers.
After about five hours, I earned some sunburns—red battle scars—that told me that the day was victorious.
The results: 98 people entered the drawing, 56 signed the email list, 70 cards were taken, and 30 applications to audition for the festival were taken.
Yes, I do understand how the numbers work. Though 30 applications to audition were taken, perhaps five actually make the effort.
Yet, if five new college tellers were gained per Fall Semester over the course of 20 years, then that would be 100 new artists to storytelling.
Consider now that this was done for Fall and Winter Semesters at 50 universities, with one per state, what would your number be?
That would be 500.
The current membership for the National Storytelling Network is about 2,000 people.
Though, this idea of booths is not limited to college campuses. Although the main place to find storytellers are in elementary, middle, and high schools, there could be booths dedicated to the art during events where these students could be found.
We could play with numbers all day—and this is all hypothetical—but you can imagine that the generation gap of tellers does not have to exist.
Promote Generational Participation at Events
Most storytelling events unintentionally ignore youth and college-aged students by the tellers they invite. Every event is entitled to figure out how they go about choosing their tellers, however, if concerned about the generation gap of tellers, the next step is to invite them to tell.
As mentioned earlier, the booth promoting the Weber State University Storytelling Festival had applications so that college students could audition with 8-minute-or-less stories.
When students approached the booth, we called out, “Are you a storyteller, a story appreciator, or both?” Regardless of their answer, we could either guide them more about storytelling events happening and/or share opportunities of how they could be storytellers . . .and get paid.
This way, we start each session with two 3-minute story slots for youth, one 8-minute story slot for college students and adults, and finally about a 25-minute slot for the featured teller.
Returning to the numbers game, what if every storytelling festival reserved 3-5 slots for college students and youth?
Perhaps you will no longer believe in the generation gap of tellers, too.
You learned about the social networking site “Professional Storyteller” and signed up, especially because it was free. Or someone—like me—urged you to check it out. If you simply treated the site like a directory listing, then I invite you to discover the profitable level of proactive marketing.
Before arriving on “Professional Storyteller”, perhaps you explored sites from MySpace to Facebook to LinkedIn. You connected with these places only to wonder why. You are not alone. Millions of people create a profile on these popular places and let them gather cyber dust. “Professional Storyteller” will never reach millions of people in members though will most likely reach in the hundreds or thousands instead. You have the choice and the opportunity to challenge the mainstream sign-up attitudes.
Jason Alba, author and CEO of JibberJobber.com, mentioned that none of these networking sites replace each other as they focus on different demographic groups that overlap to one’s advantage. For anywhere online you can be found such as a directories, social networking sites, websites, blogs, etc., then be sure to have a link to drive traffic to each one so you create an online circle.
He considered a social networking site (SNS) as “a place to find and be found”. As a storyteller, it is nice to “be found” and so the “Professional Storyteller” site may make that goal easier to accomplish.
Benefit more from “Professional Storyteller” and social networking sites:
1. Create a compelling summary/biography
2. Make and welcome “friends”
3. Read other bios of members of the site and/or go to their websites
4. Submit questions and/or answers at least once a week
5. Share audio and video samples and invite feedback from “friends”
6. Announce your storytelling events
7. Recommend other people
Create a compelling summary/biography
Some people may post two words to describe themselves while others write several paragraphs in the “About Me” section. Somewhere within your script, Alba urged that the writing be compelling, searchable and readable.
To judge the compelling factor, you could turn to friends and family and even strangers to see if they are inspired to read beyond the first word.
Regardless of how exciting you write the script, some people are scanners so that keywords grab their interest. Be aware of the terms and phrases that someone wanting to hire you would type into an Internet search. Every industry has its lingo so Alba encouraged using “whatever language someone would search for you”.
Being readable involves grammar, spelling and flow of the piece. Your biography reflects how you see yourself as a professional.
Part of the “About Me” section is the photo ID. Upload a picture that reflects your storytelling style rather than risking your reputation.
Make and welcome “friends”
There will always be the types of people who welcome anyone new to the site and then requests to be your friend. You do not have to wait for people to write comments on your page to network.
An online “friend” is either someone you know or someone you would like to know. As storyteller Tim Ereneta shared on the “Professional Storyteller” forum, this is not a person you need to help in the middle of the night or recognize face with name while at a storytelling event.
If you were to draw a line with the left side labeled “known and trusted friends only” and with the right side labeled “anyone who breathes”, Alba revealed that most people probably would mark around the middle of the line for their networking comfort level. He stated the site LinkedIn had special lingo for an extreme people connector with the acronym LION (Linked In Open Networker).
I value the thoughts and ideas of people from various backgrounds and so I tend to be more of a LION. Most of the people I know are storytellers, yet I love to meet people from other industries and see how we could build win-win relationships.
Rather than wait for people to find the site and then extend friendship, I delight in letting other people I already know about the place. All social networking sites have some sort of tab or button to click for automatic invites to be sent. Mass invites are possible by listing one email after another.
Alba warned that the lowest response comes from using the automatic invite option built into the site. The stronger way is to talk to the intended person by phone or at an event and say something like, “By the way, have your heard about this site. . .I will email a link to you.”
Sometimes I have asked people on the phone, “Are you by a computer? Do you have Internet access? Here is how you get there.” I guide the person through the sign-up process.
Read other bios of members of the site and/or go to their websites
I stall in requesting to be an online friend until I write at least one comment on their page. As I read their “About Me” section, I search for what we may have in common. The nice part about “Professional Storyteller” is that everyone already loves stories.
If I come upon a biography that is a couple words long or too general for me to make a specific response, then their website reveals more of the person’s character. Of course, someone may have a fascinating script so that I must check out the person’s site anyway.
If you did go to their website, then mention what you found interesting on it. Most likely that person will then be curious about you and drive more traffic to your website, blog or any other links under your “About Me” section.
Submit questions and/or answers at least once a week
You need to remind people that you exist.
Posting a response takes as little as two minutes, yet the time spent could be enough to build your reputation as an expert. Even questions could give people that impression.
Create a title or short description of your question/response that would intrigue people to click on it. Alba advised to “phrase the question or post so it doesn’t seem like spam”.
You do not have to write an article-long response. One sentence or a couple paragraphs would suffice. If you post through the blog option found on your page, then under the section “Professional Storyteller Blog” on the main page you will find the 20 most recent titles from members. Simultaneously, your post would be one of eight “Latest Activity” on the main page. As people respond to the blog or make a comment on your page, then your photo ID would show as one of eight on the main page. This could be enough to inspire new traffic to your page.
Share audio and video samples and invite feedback from “friends”
Storytelling is the kind of art that is best expressed in the live format. We may not be able to project hologram performances, yet the Internet still provides audio and visual tools to aid the teller.
The left side of your page has “Add Music” to upload stories. As for video, there is a tab on every page on “Professional Storyteller” so that you can add anything of that nature. If you already have things on YouTube, then you could add another place to show them.
Once your audio and video are on display, let others know and invite your online “friends” to give feedback.
Announce your storytelling events
People on the site will be from all over the world. At this point, most are from the United States.
If you give enough notice, people may fit your event in their schedule. If a person has difficulty attending due to distance or timing, then seeing your types of venues could lead to referrals or hiring opportunities.
Recommend other people
Upon hearing wonderful performances or workshops, feel free to let these people know and everyone else on “Professional Storyteller” by publicly saying so on their profile page/wall. Share more than, “You were wonderful”. Alba recommended sharing specifics.
Be sincere in your comments and you may receive recommendations and referrals from others. When you give first, then people are more likely to give to you.
So you can treat “Professional Storyteller” as a directory service or you could make it into something more.
For the “Professional Storyteller” site to truly be powerful, we need to spread the word. After Alba’s presentation, I mentioned that the site had 118 members. He thought that our membership needed to be at least ten times as big to grab attention from art forms and groups outside the traditional storytelling community.
I invite you to make this dream a reality.
For many more ideas, turn to the books by Jason Alba.
Until we tell again,
Rachel HedmanThe number of free social networking sites can be overwhelming, though there are three that support storytellers the best:
Professional Storyteller through Ning
This site was created on January 24, 2008 and already displays much potential in its activity and membership. Dianne de Las Casas, known as a marketing guru in the storytelling world, said that this network “is for professional storytellers, people who make their living in the field of professional storytelling—performance storytellers, workshop leaders, teaching artists, recording artists, and authors.” Of course, if your goal is to become one of these kinds of people, then your participation is welcome.
Once you sign up and create a password, you have a page for your profile. You can give a link to your website as well as write some paragraphs about your background much like online directories found through some storytelling guilds or art councils. Your picture can be uploaded so viewers can put a face to a name.
Under the forum option, you are able to get an almost “Dear Abby” advice column feel from fellow storytellers. If you want to find stories for a certain holiday and are unsure where to look, you can post your request on the forum. If you want to share marketing ideas that work for performing artists, then you can ask for guidance. Anything you want to ask relating to the art, you are invited to share.
Other benefits include downloading video or audio samples of your stories, sharing pictures in a slideshow format for your colleagues and potential sponsors to see, and keeping in touch with tellers around the world.
LinkedIn
Beyond connecting with professional storytellers, this site allows you to reach 150 plus industries, as it promotes “your professional relationships are key to your professional success”.
This is a chance for you to “be found” by potential sponsors. Over 17 million professionals already use this site so can you imagine how many would love to meet a professional storyteller?
If you are a storyteller who wants to build your connections in the education field, then you could meet principals, teachers, professors and more through LinkedIn. Performing for company celebrations could be a more common venue for you.
When signing up, you will be encouraged to invite others to join the site as your “connections”. These should be people you know well and could recommend to others if asked about them. Being part of LinkedIn already has the impression that you will open your network to others so that others could help you.
Part of your profile page on LinkedIn includes a recommendation section in which you could praise peers or peers could compliment you for all Internet surfers to see. Testimonials sometimes are easier to ask from others when part of a social network.
As your connections/friends invite others to LinkedIn, then you are able to view whoever your friends know. If you would like to be introduced to someone your friend knows, then you can send an email request. Suddenly a stranger can become an acquaintance and, eventually, could transform into a friend. The likelihood of a storyteller being hired by an acquaintance or a friend is much higher than being hired by a stranger.
You will find more success with this social networking tool if you are willing to share your contacts before you ask to be introduced to others.
Facebook
Started up by college students in a dorm room, this social network has rocketed in popularity to over 20 million people. Many schools and colleges use it as a way to have an online yearbook since pictures and videos could be posted. As a storyteller, you could use these same features to promote your art. As in the other networking sites of Professional Storyteller and LinkedIn, you invite others to be your friends.
I enjoy the “Events” part of Facebook where I can announce my storytelling concerts and workshops. I can send specific online invitations to these events to my friends on Facebook (with request of RSVPs) or even to the whole Facebook network.
Wherever you live, you can choose a network so that people nearby could see your storytelling events whether a “friend” or not. For example, I am part of the Ogden, Utah network. Any other person who chose the Ogden, Utah network could click on “Events” and see my listings.
If you ever wanted a type of fan club for your storytelling, this is the perfect venue to build one. After a performance for an 18-30-year-old group, you can announce that you have a Facebook account and that you would like to keep in touch if they sign up on your email list.
Several applications are available to download to make your Facebook page a fun place to visit from virtual aquariums to digital growing plants to activities that promote storytelling. My Facebook page has the application “StoryLine”, which allows me to write a couple sentences to kick off a story while another person continues the same story with a few more sentences. This group storytelling experience could go on forever. Meanwhile, you may develop some great story material for performances.
Finally, you can join other groups that spark your interest. I have chosen to join groups connected to storytelling like the following:
Storytellers in the Facebook Universe
Fan Club for the Art of Storytelling with Children Podcast
So whether you join one or more social networking sites, the advancement of your art is inevitable. By connecting to one person you connect to the world.
Until we tell again,
Rachel Hedman
Professional Storyteller
Co-Chair of Youth, Educators, and Storytellers Alliance
(801) 870-5799
info@rachelhedman.com
http://www.rachelhedman.com/
http://www.yesalliance.com/